Demand for branded residences in Dubai continues to grow

Branded residences are becoming increasingly popular in Dubai's real estate market. Buyers are increasingly choosing real estate in branded buildings, where they are offered a high level of service and additional amenities.

This trend began to gain momentum in 2022, when the luxury real estate market began to show steady growth. According to consulting agency Knight Frank, about 61% of off-plan property sales are accounted for by branded residential complexes.

Today, the leading companies in the servicing of branded residences in Dubai include renowned brands such as Bvlgari, Ritz-Carlton, Four Seasons, and Dorchester Collection. Investors and buyers tend to trust these brands.

Experts are confident that demand for branded real estate will continue and even increase in the near future. Knight Frank predicts colossal growth in this segment of 13.5% for 2023. If the branded residence market reaches this level, it will already become a record not only in the Middle East, but also worldwide.

Why are buyers increasingly choosing branded residences? Firstly, they can be confident in the quality of housing and level of service. Brand companies will not risk their reputation, so they strive to provide their clients with the best possible experience. Secondly, branded residences often have additional amenities such as a pool, fitness center, playground, laundry, and more. This allows residents to feel comfortable and not leave the building to perform daily tasks.

One of the main factors that contribute to the increasing demand for branded residences in Dubai is their high level of service. Residents of luxury complexes can enjoy a wide range of additional amenities, including round-the-clock concierge service, security, spa centers, fitness rooms, swimming pools, restaurants, and more.

In addition, branded residences are usually located in prestigious areas of the city, where there is access to a wide range of cultural and entertainment events. They also offer magnificent views of the sea and the city's skyline.

Although branded residences in Dubai can be quite expensive, this does not deter buyers who value the high level of comfort and convenience provided by such complexes. Some even use their branded residences as an investment object, renting them out and making significant profits.

Overall, the demand for branded residences in Dubai continues to grow and attracts more and more attention from both local and foreign buyers every year. Against the backdrop of global economic difficulties, real estate in Dubai's branded complexes remains one of the most reliable and profitable investment objects.

Keywords: Demand Branded Residences Dubai Growth Service High level of comfort Additional amenities Elite complexes Concierge service Security Spa centers Fitness centers Swimming pools Restaurants Prestigious areas Cultural events Entertainment Sea views Investment Profitability